Shop by your principles,
not just the price tag

MoralScan scores brands on the ethical principles you care about — and shows you the results while you shop online.

Try Web Scanner →
Pick the values you care about
Score any brand instantly
4,000+
Brands scored
0+
Individual scores
Free
To get started

How MoralScan works

Install once, shop like normal, and get instant ethical scores for any brand you visit.

01

Choose your principles

Pick the values that matter to you — climate, labor rights, privacy, and more. You control what gets scored.

02

Browse & shop normally

Install the Chrome extension and visit any online store. MoralScan detects brands automatically in the background.

03

See the score instantly

A popup appears with the brand's ethical score based on your selected principles. Click through to see the full breakdown.

Pick the values you care about

Choose what matters to you. We score every brand against your selection.

↓ Try it — click to select, then see scores below

3 selected · Scores update below ↓

See how brands score

Real scores from our database. Every score includes a rationale based on sourced evidence.

A
Apple
Technology
8.4
🌍 Climate
9
🇺🇦 Ukraine Support
9.5
👷 Fair Labor
6.5
I
IKEA
Retail
8
🌍 Climate
9
👷 Fair Labor
8.5
🇺🇦 Ukraine Support
9
P
Patagonia
Apparel
7.6
🌍 Climate
8.5
👷 Fair Labor
8.2
🇺🇦 Ukraine Support
7.8
N
Nike
Apparel
7
🇺🇦 Ukraine Support
9
🌍 Climate
8.5
👷 Fair Labor
6
T
Tesla
Automotive
6.7
🌍 Climate
9.5
👷 Fair Labor
5
S
Shein
Fast Fashion
4.3
🌍 Climate
4.5
👷 Fair Labor
3
🇺🇦 Ukraine Support
1.5

How we score brands

We aggregate public data, score brands across ethical principles, and let you decide what matters.

Sourced evidence
Scores include rationale with links to public reports, news articles, and verified data where available.
Neutral by design
We don't promote boycotts or tell you what's right. Your values, your decision.
AI + human review
AI analyzes public data for coverage. Our team curates and verifies top brands for accuracy.
Example score breakdown
P
Patagonia
Climate Action
9
✓ Evidence
Donates 1% of sales to environmental causes since 1985. Over $140M donated.
✓ Evidence
100% renewable energy in owned facilities. Fair Trade Certified™ sewing.
⚠ Consideration
Global supply chain still carries carbon footprint from shipping & materials.

Choose your plan

Support ethical consumption and unlock unlimited scans with community features.

Aware
€0/mo
  • 10 brand scans/day
  • All principles
  • Chrome extension
Get started
POPULAR
Care
€5/mo
  • Unlimited brand scans
  • All principles
  • Community principles access
  • Chrome extension
Champion
€50/mo

Everything in Care, plus:

  • Propose your own principles

14-day money-back guarantee · Refund Policy

Try it yourself — search any brand

Use our web scanner to check any brand instantly. No extension or account needed.

Frequently asked questions

How are scores calculated?
Each brand is scored using verified public data — annual reports, news articles, and official records. AI analyzes the data, and our team curates top brands for accuracy.
Is MoralScan free?
Yes. Free users get 10 brand scans per day with all principles. Re-scanning the same brand on the same day doesn't count. Care (€5/mo) gives unlimited scans.
What brands are covered?
Over 4,000 brands are in our curated database. For any brand not in the database, our AI generates a score based on publicly available information, marked with a ✨ badge.
How does AI scoring work?
When a brand isn't in our database, AI analyzes publicly available information and generates scores. These are clearly marked so you know it's an automated assessment.
Is my data private?
Your selected principles are stored locally in your browser. If you create an account, they sync across devices. We never track your browsing history or purchases.

Make your next purchase count

See brand ethics at a glance. Make decisions you feel good about.

Add MoralScan to Chrome — Free

Works on all Chromium browsers · No account required

MoralScan scores are based on publicly available data from sources including KSE Institute, leave-russia.org, and Yale CELI. All scores are provided for informational purposes only and do not constitute financial, legal, or purchasing advice.

Scores are based on publicly available information and updated as new developments emerge.